We sat down with the first-annual Women of BMW honorees to find out about their careers, insights and what drives them each day. We invite you to take a moment and learn about these dedicated women and congratulate them with kudos on Twitter with #WomenOfBMW.
NAME: Laura Robin
POSITION: DW-4 Director LA Studio, Designworks
LOCATION: Los Angeles, CA
HOW LONG HAVE YOU BEEN WITH BMW? 22 Years
Q: DESCRIBE YOUR ROLE AT BMW:
A: I lead 30+ Creatives in diverse design disciplines to architect the future
Q: DESCRIBE A DEFINING MOMENT IN YOUR CAREER AND HOW IT SHAPED YOUR PATH:
A: My life changed the moment I realized I would pursue a career using ‘converging disciplines’… coding / modern dance, graphic design / AI, strategy / expression, … connecting the unconnected.This happened for me early on, working at a video game company in Cambridge, MA
Q: WHO IS A FEMALE ROLE MODEL TO YOU AND WHAT DO YOU ADMIRE ABOUT HER?
A: My graduate advisor at MIT Media Lab was Muriel Cooper. Though she is no longer with us, her strength and vibrancy are a constant source of inspiration for me. She was a Female Pioneer in a sea of male-dominated science labs. She neither tried to fit in, nor coddled her students. She simply *DID*. She led by example, thought out loud, knocked down doors, stood hale in front of tradition, relentlessly sought newness, and did it all through creative processes.
Q: WHAT ADVICE DO YOU HAVE FOR WOMEN INTERESTED IN YOUR FIELD?
A: Look at what it takes to have a thriving creative culture. Deeply understand how to nurture creative freedom. Think about connections, accelerations and newness. Know your own definition of what is meaningful.
Q: WHAT DO YOU ENJOY DOING MOST OUTSIDE OF WORK?WHAT MAKES YOU LAUGH?
A: I like a good roadtrip. Something that involves nature, art, a new food experience, and an unexplored trail or two. Laughter? That’s my family. My friends. Dave Chappelle. The Office.