BMW Partners with World Central Kitchen to Deliver Meals During COVID-19

The COVID-19 pandemic has disrupted countless lives and communities from coast to coast. But, even through these challenging times, World Central Kitchen is on a mission to safely distribute fresh meals to communities in need across America. 

In order to help feed hard-hit communities, World Central Kitchen and the Bloomberg Hospital Initiative are distributing much-needed meals and supplies to frontline medical staff, with help from donated vehicles from BMW North America.

Through this partnership, World Central Kitchen is able to feed over 30,000 frontline medical staff every day at 16 public hospitals throughout New York City, while also enabling small businesses to re-activate operations.

We all have a role to play in supporting frontline heroes, small businesses, and local communities. BMW is proud to provide our vehicles to support World Central Kitchen. Let’s move forward together.

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MINI USA Donates Vehicles to Brotherhood Crusade for COVID-19 Community Outreach

The COVID-19 pandemic has exposed and exacerbated pre-existing inequalities across the country for vulnerable individuals, families, and communities ranging from food insecurity to wealth inequality, and the digital divide.  

In response to this need, MINI USA, a division of BMW of North America, granted two loaner vehicles to the Brotherhood Crusade in support of ongoing COVID-19 community relief efforts. The donated vehicles will allow staff members to distribute much needed food, technology, and monetary support to vulnerable community members across South Los Angeles. 

As an organization with a 52-year history of supporting the needs of the Los Angeles community, the Brotherhood Crusade has been hard at work from the beginning of the pandemic. The organization established the COVID-19 Community Rapid Response Fund to support students and families in need of education, technology, housing, food and other items needed during this crisis. These services are offered to community members who are facing hardships from the crisis.  

To date, the organization has provided 205 Chrome tablets, 176 members with monetary support to purchase food and food vouchers and $50,000 in monetary support to support families with housing and other essential items during the pandemic. 

“Community is a big part of the MINI brand ethos, whether gathering for a drive with like-minded MINI fans, or engaging in the communities where we work and live to make them a better place.” said Linda White, Manager of Government and External Affairs for BMW of North America, LLC. “That’s why we’re pleased to support the Brotherhood Crusade in its mission to improve quality of life in underserved communities of Los Angeles by donating the use of these MINIs.” 

Charisse Bremond Weaver, Brotherhood Crusade President and CEO said, “We are thrilled to partner with BMW for granting the two MINI loaner cars. This thoughtful gesture will reinforce Brotherhood Crusade staff to transport and deliver much needed supplies to the neediest, most at-risk members of our community during the COVID-19 pandemic. The vehicles will be utilized to deliver CHROME tablets, food and other essential items that will provide major relief for the at-risk communities we serve.”

The COVID-19 pandemic is a global emergency that is unprecedented in modern history. But through these challenging and difficult times, the Brotherhood Crusade continues to bring life changing programs and resources to families and individuals in need. 

Learn more about Brotherhood Crusade and how you can make a donation to this cause here

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Celebrating Earth Day 2020

As a pioneer in climate protection, the BMW Group continues to pursue its ambitious goals to lower CO2 emissions throughout its value chain in order to make an impact. The plans primarily focus on renewable energy and innovative charging concepts that combine the right products with the right manufacturing which reduce the overall carbon footprint.

While the BMW Group focuses on cutting emissions and energy consumption, it doesn’t just stop there. The most ambitious goal includes the transition to clean energy worldwide. From the end of 2020 the company will purchase only CO2-free energy to power plants, office buildings, dealerships, and research centers.

Product, especially electrification, is another essential component of the BMW’s focus. The ChargeForward program brings together two key tools in the fight against climate change: vehicle electrification and renewable energy. In turn, both of these components encourage consumers worldwide in the transition to EV vehicles and clean energy.

By focusing on the entirety of the value chain to reduce global CO2 emissions, the BMW Group is making an impact in the fight against climate change. As we look towards the future, the path forward will include more changes in both product and manufacturing to promote green, clean energy.  

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The Road to Sustainable Solutions

At the BMW Group, we have a consistent approach throughout the company: deliver on our promises. For us, sustainability isn’t just a trend; it’s a call to action to act beyond the present and towards the future. We have dedicated ourselves to making a positive impact on environmental and climate protection. In 2012, BMW created a set of sustainability goals running through 2020 focusing on three distinct areas: products and services; production and value creation; employees and society. So far, we’ve already fulfilled or are in the final stretch of achieving almost all of them.  

Sustainability is an integral part of the Group’s corporate strategy and business model, efforts that are recognized globally. In 2019, the BMW Group ranked among the top companies by renowned sustainability ratings as well as the only German carmaker to be listed in the Dow Jones Sustainability Indices (DJSI) in the “World” and “Europe” categories. We are convinced that the success of any enterprise comes from your actions. Global challenges, such as climate change, motivate us to develop innovative products that provide forward-looking solutions.   

As drivers of innovation, we are committed to taking a leading role among automakers. The BMW Group is avidly working to increase urban mobility through stakeholder engagement with cities, support for electromobility, emissions limits, and continued developments of regulatory frameworks and products. In 2019 alone, BMW delivered over 146,000 electric vehicles and plug-in hybrids to customers worldwide. That means we now have more than half a million electrified vehicles on the roads across the globe.   

Furthermore, the Group is continuously incorporating new standards from the regulatory code and the United Nations Sustainable Development Goals into our overall objectives. The SDGs aim to ensure that economic progress is both environmentally friendly and socially equitable. We wholeheartedly believe that companies, governments, and other organizations each have a role to play in achieving the SDGs and are committed to supporting these shared endeavors.  

Looking forward, the BMW Group plans to continue to expand our efforts globally. 2020 serves as a transformational year, as it marks not only the endpoint of our current sustainability goals but also gives us the freedom to implement even more ambitious strategies.    

“Now, we are going even further: we have set ourselves ambitious targets to successfully tackle a variety of new challenges. For this very reason, we have decided to fully incorporate our sustainability strategy into the BMW corporate strategy. This will fully ensure that the company’s thinking and actions are aligned in a sustainable manner. For me, this is how environmental and climate protection can achieve a real impact – across the company and within society.” – Oliver Zipse, Chairman of the Board of Management.   

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Economic Development in the Palmetto State

The Spartanburg plant has set itself apart from other car manufacturing plants. Since its inception, it has positively affected South Carolina by spurring economic development. Both the plant and BMW have grown bigger and better than anyone expected. 

Today, BMW employs over 11,000 people who represent areas all across South Carolina. The Spartanburg plant itself has created an annual economic impact in the United States of over $43 billion and produces over 1,500 vehicles each day. Not only has BMW changed the way the world sees South Carolina, it has also changed how the state approaches economic development. 

A 2017 report from the Darla Moore School of Business determined that BMW provides a statewide employment multiplier of 4. Meaning, for every job created at the plant, another three jobs are created in the state. This helps drive South Carolina’s ability to be a part of the global marketplace. 

In addition to jobs, the state gains clear benefits through tax revenue, sustainability initiatives, and BMW’s commitment to community programs. Between 1996 and 2014 the company gave $36 million to educational, cultural, and civic programs in the Upstate.  

BMW leads initiatives that have an impact on everything from local tourism to education.  Through its nonprofit foundation, the BMW Charity Pro-Am golf tournament fundraises millions of dollars for charities, generates tourism, and supports 140 jobs. The company’s environmental stewardship has led to a wide range of initiatives from increasing green energy use to reducing waste. Through Clemson University’s International Center for Automotive Research, the country’s only graduate department of automotive engineering, education has received a boost. In addition, the BMW Scholars program was launched in 2011 to provide hands-on training, paid employment, and tuition assistance to students pursuing associate degrees at four technical colleges. 

Looking ahead, The BMW Group will invest in changing technology and understanding new market demands.  It will continue to expand the Spartanburg plant through production of a new generation of X model sport utility vehicles, including two hybrid electric vehicles. In addition, the company will add 1,000 new jobs through 2021, further empowering the state of South Carolina. 

Learn More

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The BMW Group Attends the 10th Annual Sustainable Innovation Forum During COP25

The United Nations Climate Change Conference (COP25) marked an important step in the global challenge to fight climate change and the development of creative and innovative solutions. This year, Glenn Schmidt, Vice President of Government and External Affairs at the BMW Group, provided opening remarks at the 10thAnnual Sustainable Innovation Forum. Through his remarks, Schmidt affirmed the BMW Group’s commitment to the Paris Climate Agreement, highlighted the importance of a global shift to a low-carbon society, and provided the audience with a preview of future mobility as we scale production of electrified vehicles. 

Additionally, Schmidt took part in the Forum’s Climate Leader Interviews, where he provided details on the BMW Group’s innovative sustainability approach, the importance of collaboration in long-lasting solutions, and trends seen in future EV production. The interview highlighted the BMW Group’s key sustainability strategies and included how the BMW Group is supporting the global shift towards a low-carbon society.

Read the full interview at:

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Employees of the BMW Group Give Back to Local Communities

The BMW Group isn’t just making strides in sustainability and EV technology, employees are also creating a positive impact outside of their roles and in local communities. Through BMW’s Connected Culture Club, BMW and MINI employees took part in two volunteering initiatives to help those in need.

In October, BMW & MINI employees spent time volunteering at Backpacks for Life, a non-profit organization geared towards providing aid to the homeless and at-risk veterans. Through this organization, employees spent their time sorting and filling backpacks with essentials like toiletries, warm clothing, and water bottles and distributed them to those in need. 

Co-Founder of Backpacks for Life, Alexa Modero stated, “I wanted to thank you for such a successful packing event today! The volunteers were extremely helpful and we’re grateful for your support.” 

In November, BMW employees had the chance to spend time volunteering with Upwardly Global. Employees helped skilled legal immigrants prepare for real-life job interviews through mock interviews, mentorship, and networking to help immigrants better navigate the U.S. workforce. The guidance, commitment, and support that our employees provided left a positive impact on those seeking jobs and event organizers. 

“So many of my job seekers left the event feeling recharged and motivated to continue on and push forward,” stated Mary Sise, Program Manager of  Upwardly Global in New York.

Tori Travers, Upwardly Global’s Partnerships and Volunteer Program Lead added, “Please pass along our gratitude to the attending BMW volunteers. I didn’t realize most of them commuted in from New Jersey – we truly appreciate that level of commitment and enthusiasm. We were also excited to see many volunteers exchanging contact information with jobseekers, sharing jobseeker profiles with fellow volunteers, and prolonging the event to network further – it was a wonderful level of care.” 

To learn more about Backpacks for Life and Upwardly Global please visit:

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Investing in Our Local Communities

Photo provided by WCLEF Run for Education

The BMW Group believes that to be a good corporate citizen, you must be an active and engaged member of the communities of which you are part. We are continually putting this belief into action in a variety of ways to help meet the specific needs of the communities where we work. By adapting our contributions to each specific community and collaborating with other organizations, we are maximizing our impact and helping solve real-world challenges. Read below to find out more about our local efforts.

Red Cross of New Jersey

The BMW Group has long been a supporter of the American Red Cross and was recently honored with the William W. Augustine Award from the Red Cross of New Jersey. The award recognizes BMW of North America’s First Aid Kit Program, which donates $5 to the Red Cross for every purchase of an official BMW first aid kit. The proceeds, which have exceeded over $1 million, support every aspect of the Red Cross mission, including disaster relief, blood collections, training, and essential services to military members and their families.

Woodcliff Lake Educational Foundation (WCLEF) Run for Education

In June of this year, the Woodcliff Lake Educational Foundation (WCLEF) and BMW of North America hosted the 33rd annual Run for Education. The 10K and 5K family-friendly run had over 800 participants, making it one of the largest annual events in Woodcliff Lake—the home of the BMW Group’s U.S. headquarters.

Through partnerships with local businesses and the local community, WCLEF supports local schools each year by providing funding for technology and digital educational programs, musical instruments, and more.

Table to Table

BMW of North America is a proud corporate sponsor of Table to Table—a community-based food rescue program that collects prepared and perishable food that would otherwise be wasted and delivers it to organizations serving the hungry in the Bergen, Essex, Hudson, and Passaic counties of New Jersey.

Our sponsorship helps Table to Table achieve their mission of providing healthy food, free of charge to over 175 community organizations including food pantries, shelters, daycare/after school programs, senior adult centers, and programs serving the working poor. Table to Table has promised to support the New Jersey community by providing 22 million meals this year.

Palmetto Classic and No Greater Sacrifice (NGS)

In June, the BMW Group’s Washington, DC office hosted the 4th annual Palmetto Classic Charity Golf Tournament, raising $45,000 for No Greater Sacrifice (NGS)—a non-profit organization dedicated to supporting the children of our nation’s fallen and wounded Service members. NGS provides scholarships and resources to improve the lives of these children through the pursuit of higher education and has committed more than $12.5 million in post-high school education benefits.

BMW Manufacturing Co.

The BMW Group has been producing vehicles at the BMW Manufacturing Co. in Spartanburg, South Carolina since 1994. For just as long, we have been supporting organizations in the Upstate region who contribute to communities where our associates live and work. Over the last two decades, BMW Manufacturing Co. has donated more than $40 million to educational, cultural and civic programs across this region, as well as a several local and statewide organizations.

BMW also proudly serves as the title sponsor of the BMW Charity Pro-Am presented by SYNNEX Corporation. The annual golf tournament, which is operated by South Carolina Charities, Inc., is the only tournament on the Tour where amateurs and celebrities join professionals in a four-day competition to raise funds for and awareness of local charities. Since 2001, the tournament has raised and distributed $13 million in funding to more than 200 charities.

At BMW, we are more than just a company, we are corporate citizens. We see ourselves as engaged members of the communities we are a part of and believe that every community partnership is an instrument of change.

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BMW North America Celebrates WorldPride in New York

At BMW, we believe in equality for all and are committed to showing our support for diversity and inclusion. This June, we are proud to show our alliance with those who are celebrating Pride Month.  2019 marks the 50th anniversary of the Stonewall uprising and brings WorldPride to the United States for the first time. WorldPride NYC is expected to be one of the largest LGBTQIA+ events in history. To celebrate, BMW North America is launching a multipart campaign.

“QUEER CITY: A CNN Experience” Multi Media Museum Experience

Together with CNN, BMW will present “QUEER CITY: A CNN Experience” a free multimedia museum experience on June 27 from 11:00 a.m. to 4:00 p.m. at Hudson Mercantile (463 10th Avenue, New York, NY 10018) that explores the real stories of people behind the landmark moments in New York City’s queer history. Leveraging a historic time when photo booths represented an opportunity for members of the community to freely express themselves behind a private curtain, BMW will activate an on-site photo booth for guests. Inside the booth, attendees can express what Pride means to them, and then display their photos on an exhibit wall to become a part of the pride experience.

GLAAD Partnership

On June 28, BMW will partner with GLAAD, outside of their NYC headquarters leading up to the weekend’s events. The company will make a donation to GLAAD and provide food, beverages and giveaways, while a fleet of BMW X7 Sports Activity Vehicles will deliver t-shirts to over 200 GLAAD volunteers.

Photo by Bryan Bedder/Getty Images for BMW

Jonathan Adler-Designed BMW 8 Series Convertibles

The celebration culminates on June 28 with the debut of a BMW 8 Series Convertible wrapped in a custom Pride design from American designer, and a prominent voice in the NYC LGBTQIA+ community, Jonathan Adler. The wrap features a rainbow design along the door’s driver and passenger doors that connects to form a heart on the front hood. Jonathan Adler will share his journey to the WorldPride NYC Parade in the BMW 8 Series Convertible on BMWUSA’s Instagram page. Additionally, there will be a fleet of Pride wrapped BMW 8 Series Convertibles carrying the WorldPride Parade’s grand marshals, including Monica Helms, Phyll Opoku-Gyimah, select cast members of the hit series “Pose,” and community members from The Trevor Project. 

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BMW Dealers, BMW NA Team Up to Support Homebound Elderly as Holidays Approach

At October’s National Dealer Forum meeting in New York, BMW NA partnered with the BMW National Dealer Forum to donate $10,000 to Citymeals on Wheels.

Citymeals on Wheels New York City serves the elderly through hand-delivered meals on weekends, during holidays, and in emergencies, including severe weather.

In the spirit of collaboration sought at the Dealer Forum meetings, this donation was borne out of initial plans for forum members and BMW of North America executives and leaders to roll up their sleeves and volunteer at Citymeals on Wheels in The Bronx.

When schedules and logistics changed to make that impossible, the dealers and BMW NA quickly decided that they wouldn’t be leaving NYC without making an impact – and collaborated, financially – on a $10,000 donation to the organization.

“We usually have at least one Forum meeting in New York City each year,” said Pat Womack, Chairman of the National Dealer Forum. “When it became clear that our volunteering opportunity would not be possible, we still wanted a chance to give back to the city that has hosted the Forum so many times.”

“While we had looked forward to working with our dealer partners as volunteers at Citymeals on Wheels,” said Bernhard Kuhnt, President and CEO, BMW NA, “logistics weren’t in our favor. We’re pleased to be able to partner with our dealers on the Forum to help meals get where they’re needed for New York City’s homebound seniors.”

The $10,000 check was presented to Citymeals on Wheels at the Dealer Forum dinner at Manhattan’s Café Boulud.  Citymeals on Wheels has been a lifeline of nourishment, serving homebound elderly New Yorkers since being founded by restaurant critic Gael Greene and cookbook author and culinary personality James Beard in 1981.

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The BMW Group Supports American Red Cross through Donations to Support Disaster Services

The BMW Group has a long-standing commitment to supporting the American Red Cross and its disaster services that touch communities across the country. As a member of the Disaster Responder Program, donations from the BMW Group enable the Red Cross to prepare for, respond to and help people recover when disasters strike.

The BMW Group’s annual corporate giving contributions to the Red Cross start at $250,000 and benefit the organization’s programmatic funding. Additionally, the BMW Group donates $5 from every BMW First Aid Kit sold to the American Red Cross. These donations support disaster services, collecting lifesaving blood, teaching skills to save a life and assisting military members and their families.

Corporate social responsibility is central to our obligation as a community partner. Every partnership is an instrument of change. Each contribution is a reflection of our principles.

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MINI Feeds America

MINI Takes the States is a campaign to raise money for Feeding America, a network of over 200 food banks that provides food to over 46-million people that need it. All of the proceeds from MTTS go to Feeding America and those proceeds helped raise one-million meals. Over the course of the entire 2018 rally, more than 3,600 MINI owners took part, when combining all of the legs of the trip, with more than 1,000 MINI owners on the road at any given day.

One of our sources at MINI told us that the symbolism of having two legs of the trip, starting at either end of the country, meeting in the middle is not lost on the people at MINI. MINI Takes the States brings people together, both figuratively and literally, and it helps a good cause as well. If you own a MINI and you’ve yet to take part, we highly suggest it in 2020.

For more information view the full article here.

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BMW donates $1 Million to African American Museum

This year, BMW donated $1 million to the International African American Museum, bringing the waterfront Charleston project within $2 million of its private fund-raising goal. The gift, one of the biggest to date, will be recognized in the Orientation Theater, where guests will begin their visit.

Former Charleston Mayor Joe Riley, who announced the vision for the museum by the Maritime Center in his 2000 State of the City Address, said BMW’s endorsement should be a sign of the project’s importance to the state. Riley has been working to persuade lawmakers to include a $5 million allocation to the museum in this year’s budget. The Senate included the $5 million in an amended budget that was sent back to the House.

Museum CEO Michael Boulware Moore said the relationship between BMW and South Carolina “illustrates that even the largest, most internationally renowned institutions can benefit greatly from local, pointed focus.”

For more information view the full article here.

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