The BMW Group has a long-standing commitment to supporting the American Red Cross and its disaster services that touch communities across the country. As a member of the Disaster Responder Program, donations from the BMW Group enable the Red Cross to prepare for, respond to and help people recover when disasters strike.
The BMW Group’s annual corporate giving contributions to the Red Cross start at $250,000 and benefit the organization’s programmatic funding. Additionally, the BMW Group donates $5 from every BMW First Aid Kit sold to the American Red Cross. These donations support disaster services, collecting lifesaving blood, teaching skills to save a life and assisting military members and their families.
Corporate social responsibility is central to our obligation as a community partner. Every partnership is an instrument of change. Each contribution is a reflection of our principles.