At BMW, we believe in equality for all and are committed to showing our support for diversity and inclusion. This June, we are proud to show our alliance with those who are celebrating Pride Month. 2019 marks the 50th anniversary of the Stonewall uprising and brings WorldPride to the United States for the first time. WorldPride NYC is expected to be one of the largest LGBTQIA+ events in history. To celebrate, BMW North America is launching a multipart campaign.
“QUEER CITY: A CNN Experience” Multi Media Museum Experience
Together with CNN, BMW will present “QUEER CITY: A CNN Experience” a free multimedia museum experience on June 27 from 11:00 a.m. to 4:00 p.m. at Hudson Mercantile (463 10th Avenue, New York, NY 10018) that explores the real stories of people behind the landmark moments in New York City’s queer history. Leveraging a historic time when photo booths represented an opportunity for members of the community to freely express themselves behind a private curtain, BMW will activate an on-site photo booth for guests. Inside the booth, attendees can express what Pride means to them, and then display their photos on an exhibit wall to become a part of the pride experience.
GLAAD Partnership
On June 28, BMW will partner with GLAAD, outside of their NYC headquarters leading up to the weekend’s events. The company will make a donation to GLAAD and provide food, beverages and giveaways, while a fleet of BMW X7 Sports Activity Vehicles will deliver t-shirts to over 200 GLAAD volunteers.
Jonathan Adler-Designed BMW 8 Series Convertibles
The celebration culminates on June 28 with the debut of a BMW 8 Series Convertible wrapped in a custom Pride design from American designer, and a prominent voice in the NYC LGBTQIA+ community, Jonathan Adler. The wrap features a rainbow design along the door’s driver and passenger doors that connects to form a heart on the front hood. Jonathan Adler will share his journey to the WorldPride NYC Parade in the BMW 8 Series Convertible on BMWUSA’s Instagram page. Additionally, there will be a fleet of Pride wrapped BMW 8 Series Convertibles carrying the WorldPride Parade’s grand marshals, including Monica Helms, Phyll Opoku-Gyimah, select cast members of the hit series “Pose,” and community members from The Trevor Project.